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When Zoom expanded beyond English-speaking markets, it didn't just translate its interface into target languages. It also reimagined its entire SaaS localization strategy. The result is 400% growth in European markets within 18 months. You are not alone if you're struggling with: - Slow time-to-market in new regions - Inconsistent user experience across global markets - Unclear ROI from international expansion Localizing your SaaS product is a very powerful way to unlock huge business growth. Yet most B2B companies treat it as an afterthought. In this article, we will cover: - The importance of b2b SaaS content localization - The process of integrating a SaaS localization maturity model - How to build a localization and translation workflow - How to avoid common mistakes when starting the SaaS localization project - The future trends of SaaS software localization Let's get started.

Android is used by many people worldwide, so getting Android localization right has become an essential part of making apps. You might be a beginner developer making your first Android app or an experienced programmer adding to your dozen or so other Android apps. But the main question is: who are you making this app for? This article will help you learn the key steps for the Android localization and reaching new markets. For a broader overview, check our mobile app localization guide.

Are you looking to take your product global? To do so successfully, you'll need to understand terms like 'internationalization' and 'localization'. In this article, we'll break down both terms, their differences, and the benefits they bring to your business. Internationalization can be challenging to spell, so you can abbreviate internationalization as "i18n". Where 18 represents the number of letters between "I” and "N” in the word "internationalization". Same is done for "localization", where it becomes "l10n".

Do you want your software or SaaS product to be used all over the world in multiple languages? If your answer is yes, it’s time to think about localization (l10n). This is an advanced guide for Product Owners and developers, which you can take and implement. In this guide, you will learn: - The modern approach: understand the difference between outdated waterfall methods, continuous localization, and AI localization workflow. - A 7-step plan: we will walk you through the entire software localization process, from connecting your code repository to managing translation content and final quality testing. - Software localization tools to use: learn how a localization platform like Crowdin automates the entire workflow and integrates with the tools you already use, like GitHub and Figma.

Besides deciding on the target market, languages, and budget, you will need to find software localization tools, prepare your code, upload the files, find translators, ensure they won’t crush the code, have all the resources to provide high-quality translations, and more. In most cases, coordinating all of these efforts is the job of a dedicated person with management skills, understanding how to automate content updates and set up a continuous localization process. Looking for a localization platform to connect your development, translation, design and marketing teams? Check out Crowdin. Why is the job of a localization project manager (LPM) so crucial for a product to succeed internationally? What responsibilities does the role carry? Which skills and tools are essential for modern localization managers to master? And finally, what is the career path and salary potential for the related roles?

From the early days of computer games and the first versions of Nintendo and Sony PlayStation, technology evolved significantly, now video game sector is incredibly large and even broader than the movie and music industries. Even though it doesn't receive the same public attention, there are over three billion gamers worldwide. It’s 38% of the world’s population. Localizing games allows you to improve your sales, increase the number of downloads, satisfy your international players, keep your place in a competitive market, and boost your App Store rating.

In the world of modern software, websites, and apps, there's no such thing as a "finished" product. Your team is always working on the next update – a new button, a better menu, or a small fix to a bug. These changes happen all the time, not just once a year. This constant flow of updates creates a huge challenge for the localization team. Every single text change, no matter how minor, needs to be translated for all of your available languages. Waiting for a "final" version to start translating is impossible because the product is never truly done. This traditional method just holds everything up. Continuous localization is the solution. It's an automated process that makes sure even the smallest updates are translated and ready to go in every language immediately. Continuous localization works in real-time, keeping up with the speed of your development team. This is how all your users in every language always see the latest, most accurate content, without any delays.

Localization success is not just about linguistic accuracy, it’s about customer engagement and using localization to drive brand value and market wins. This Crowdin Quick Take brings you 3 key metrics for localization success and answers the question, “How do you know if your languages are doing well?”

Mobile app localization used to be a part of the software localization strategy. But not anymore. Today, when users download a mobile application, they already expect it to match their language preferences. So no matter what stage of the app development you're in, localization should be part of it. The good news is, that localization is no longer a process that slows down everything. If done with the right technology, it is smoothly integrated into the development process and becomes an integral part of the app life cycle. Let's discuss automation in iOS and Android app localization, sharing translations between app localization projects, and providing context for translators.

For a non-tech-savvy person, creating an SRX file with the segmentation rules might become a time-consuming task. You need to go through the list of specifications and compose the rules using the XML vocabulary. On the other hand, merging and splitting the strings manually might take an even longer time. Luckily, there’s now an intuitive way to add custom segmentation rules, test, and apply them to similar strings automatically. In this post, we’ll take a closer look at content segmentation, discuss why it is important in localization, and give you step-by-step instructions on how you can quickly add custom segmentation with the Segmentation Rules Generator app.

As much as 60% of consumers worldwide ‘rarely or never’ buy from English-only websites. This proves that if you’re looking to enter foreign markets, your content has to be localized. But before that, consider writing for translation and localization from the very beginning. Read on to discover some writing for translation tips and how you can accelerate the localization process to improve its cost and time efficiency.

Localizing websites is a core part of multilingual marketing that appeals to millions of potential customers. What if we say that executing this localization strategy does not require busy engineers’ involvement and a tedious preparation process? And no, we won’t tell you how to enable the Google Translate add-on in your browser and translate a webpage with it as a user. Why? Simply because it is leading to a bad user experience, and what's more, such “localization” can often hinder and confuse your potential customers. Don’t risk losing a potential client, especially since the website translation is simple with Crowdin. This guide will walk you through the steps to automate your website localization using Crowdin's powerful Website Translator integration. This new tool works by crawling your live website for translatable content and syncing it with your project, eliminating the need for manual work.