Podcasts

When B2B SaaS companies talk about going global, what they often mean is: send content in, get translations out, and hope for the best. In reality, that approach breaks the moment you try to scale. In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Nicola Calabrese, the Founder of Undertow, to dive into how B2B SaaS companies can build structured, scalable localization programs powered by AI. With more than a decade in software localization, SEO, and process design, Nicola makes one thing clear: AI doesn’t fix chaos. It amplifies it. Here’s how to avoid that trap.

When teams talk about localization, it’s often framed as a finishing step. Ship the product, extract the strings, translate, and move on. However, as Szymon Metkowski, Language and UX Consultant at Metkowski Translations, explains in this episode of The Agile Localization Podcast, that mindset is exactly what causes broken interfaces, confusing microcopy, and lost user trust. In this conversation with host Stefan Huyghe, Szymon unpacks what UX-aware localization really looks like in practice. From why microcopy failures can quietly kill conversions, to how AI can help or hurt depending on how it’s used, the message is clear: if language isn’t considered during design, no amount of post-launch fixes will fully save the experience.

If you work in localization, global marketing, or brand storytelling, you already know the risk of getting it wrong. In culture-driven industries like outdoor and action sports, poor localization does not just create friction. It breaks trust. In a recent episode of The Agile Localization Podcast by Crowdin, host Stefan Huyghe speaks with Martina Russo, Founder of The Action Sports Translator, about what changes when localization is done by people who actively live the sports they translate for. The conversation moves beyond workflows and tools into authenticity, cultural credibility, and why generalist translation models fail in industries built on experience, risk, and identity.

If you work in localization, UX writing, or global product design, you already know the pressure: shipping software across languages while keeping experiences usable under real conditions. When that software supports workplace safety, mistakes don’t just create friction. They create risk. In a recent episode of The Agile Localization Podcast by Crowdin, host Stefan Huyghe spoke with Anna Barcons Folguera, Localization Executive at SafetyCulture, about what changes when localization decisions directly influence how frontline workers act under pressure. The conversation moves past translation workflows and into how language clarity, tone, UX constraints, and cultural nuance shape behavior in moments that matter.

If you work in localization, you’ve probably felt it: the pressure to ship more languages, more content, in less time, without sacrificing quality or your sanity. In a recent episode of The Agile Localization Podcast by Crowdin, host Stefan Huyghe sat down with Jaap van der Meer, Founder and CEO of TAUS, to talk about how TAUS’s new system, EPIC, is changing that equation. Together with its integration into Crowdin, EPIC promises up to 80% efficiency gains in MT-heavy workflows, while turning quality from a vague cost center into hard business intelligence. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

AI is transforming localization, but not in the way many fear. Despite the hype, the real opportunity isn’t replacing translators. It’s building smarter, cleaner workflows that eliminate repetitive work and free humans to focus on quality and creativity. In a recent episode of The Agile Localization Podcast, host Stefan Huyghe sat down with Localization Workflow Strategist Shashi Bhushan to unpack how to design AI-enhanced workflows that remain deeply human-centered. Drawing from experience at Marvel, Google, Amazon, and now as an independent strategist, Shashi explains where AI genuinely fits, and where it doesn’t. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

Most developers, especially front-end developers, believe they get internationalization because they know how to translate strings. However, as Jan Amann put it on The Agile Localization Podcast, that belief is exactly the root problem. Internationalization is not translation; it’s product architecture. It’s how you model language, market variants, currency, locale, routing, content pipelines, testing, layout impact, and performance before you even think about translation keys. That is the mental switch most developers never make and why so many multilingual projects fall apart as soon as you add the third language, the first regional variant, the first new market, or the first SEO requirements. Jan has been thinking about this for half a decade. He’s the creator of next-intl (the internationalization library used by Ethereum’s website) and author of the i18n course for React/Next.js devs. And he says that developer misconceptions are the #1 blocker to building apps that actually scale globally. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

When you think of Brave, you probably picture the privacy-first browser taking on Big Tech. But behind the headlines about ad-blocking and crypto-rewards, another kind of innovation is quietly transforming how Brave reaches over 100 million users across more than 50 languages. That story starts with Andy Andersen, Brave’s Growth Product Manager for International Expansion, who's redefining what it means to scale global experiences in the age of AI. In his conversation with Stefan Huyghe on The Agile Localization Podcast by Crowdin, Andy shares how his team is weaving AI into localization to supercharge linguists' impact. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

In less than two years, Riskified went from having zero localized content to a fully translated, 396-page multilingual website, all without blowing the budget. Leading the charge was Kim Tran, Director of Digital Experience, who turned a complex global project into a masterclass in efficiency, collaboration, and smart technology adoption. In a recent episode of The Agile Localization Podcast, hosted by Stefan Huyghe, Kim shared how her team at Riskified navigated everything from vendor selection and executive buy-in to cross-departmental collaboration and AI-assisted translation, achieving global reach with measurable ROI. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

When people think of no-code, they often picture tools for scrappy startups or DIY website builders. But what happens when no-code platforms mature and suddenly some of the world’s largest enterprises are running their global digital presence without writing code? That’s the world Brett Domeny, Senior Group Product Manager at Webflow, lives in every day. In his conversation with Stefan Huyghe on The Agile Localization Podcast, Brett explains how no-code is no longer about quick fixes; it’s about giving development superpowers to everyone. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

When your company grows from a single flagship product to 55+ tools, one challenge becomes unavoidable: how do you keep localization fast, accurate, and consistent across all of them? That’s exactly the problem Semrush has solved. In a recent episode of The Agile Localization Podcast, host Stefan Huyghe sat down with Elena Sadchikova, Team Lead for Localization and UX Writing at Semrush, and Robbin van Schagen, Owner at TYPE Translations and former Semrush localization team member, to discuss how Semrush scaled its localization operations without sacrificing speed or quality. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube

If you’ve ever tried to scale a multilingual CMS across departments, regions, and regulatory environments, you know the pain: bolt-on translation plug-ins, scattered workflows, and expensive “customizations” that age badly. In this episode of The Agile Localization Podcast, host Stefan Huyghe sits down with Mathias Bolt Lesniak, Project Ambassador for the TYPO3 Association, to unpack how one of Europe’s leading open-source, community-driven CMS platforms delivers enterprise-grade multilingual content at massive scale. Listen to the new episode on: - Apple Podcasts - Spotify - YouTube