Support

If you sell a product or service online, it's likely that your customers come from more than just the country where your business is based. If your chatbot can help users with everything from purchasing to getting customer service but only speaks English, you might turn away whole groups of potential customers. It is where a multilingual chatbot comes in. Multilingual chatbots can help businesses in many ways, from getting more leads to making more sales. But one of the most common ways to use a bot is to give excellent customer service on demand. A multilingual chatbot is a great way to do it if you want to make your business more open and accessible to new markets worldwide.

If you’re reading this article, you probably want to know why you need multilingual support when working with customers worldwide. You are well aware that English is the most spoken language globally. But English is in third place in terms of the number of people who speak it. At the top of this list, you can find Chinese and Spanish. Also, Internet World Stats says that most Internet users live in China and India. And more than 1 billion people in each of these countries. In Europe, where people speak 20+ languages – the population is about 740 million. While in the US, this figure is over 330 million people. Just compare each market's size and how many more people you can reach by adding more languages. If your target audience is in the US or UK, you do not need to think about multilingual support. But if you have clients from Europe and other non-English-speaking countries, create appropriate language versions. The percentage of people who know English in a country may be minimal, and knowledge in other languages is an advantage. Here's the information on why you need multilingual customer service, its benefits, and how to do it.

Help centers are a significant way to educate people about your product and communicate with them. Localizing your articles to clients’ native language is essential for this, as this way you can reach more people and build stronger relationships. Read on to find out how and what kind of content from your help center you can localize with our new Intercom app.

Whether you’re a global business or have the ambition to become one, you need to find a way to help customers in their native language. A multiple language help center can become a valuable resource for self-service. Your clients will be able to find the necessary answers before they even contact your customer success team. And more, a multilanguage help center can power up your support agents and help them provide consistent personal assistance. Integrate your Zendesk Help Center with Crowdin to seamlessly translate your helpful content. Turn it into a valuable source of knowledge for both – your global customers and your team.